Background: A renowned skincare brand with a focus on organic products had garnered a significant online following. However, they faced challenges with customer retention, and their website was not optimized for today’s digital landscape.

Challenge:

1. The brand needed strategies to more effectively engage their existing customer base and prompt repeat purchases.
2. The website was outdated, not user-centric, and lacked proper SEO implementation, leading to decreased online visibility.

Solution: Email Retention Marketing: Our team crafted a tailored email retention strategy. Key implementations included:

• Creative Design: Developed email templates that mirrored the brand’s unique organic appeal.
• Campaigns: Initiated campaigns spotlighting new products and exclusive discounts.
• Email Flow & Segmentation: Established automated email flows targeting cart abandoners and segmented the customer list based on purchasing behaviors.
• List Cleaning: Ensured the email list was consistently refined to maintain high deliverability.
• Reporting: Delivered monthly feedback on email campaign performance, pinpointing areas for refinement.

Tools Utilized: Klaviyo

Website Overhaul:

• UX Design: Introduced a design focused on user experience, ensuring effortless navigation and a streamlined shopping journey.
• Development: Constructed a mobile-responsive website optimized for various devices.
• SEO Optimization: Enhanced site content for better search engine visibility.

Outcome:

1. The skincare brand observed a 30% growth in repeat customer purchases within the first quarter post-email marketing intervention.
2. Their revamped website attracted a 45% surge in organic traffic and contributed to a 20% sales uplift.