Enhancing Digital Presence & Customer Retention for a Leading Organic Skincare Brand
A multi-channel retention and website overhaul using Klaviyo + SEO-first rebuild.
Background & Challenge
Background: A renowned skincare brand with a focus on organic products had a strong following, but retention lagged and the site felt dated.
- The brand needed strategies to better engage existing customers and drive repeat purchases.
- The website lacked UX best practices and proper SEO, hurting visibility and conversion.
Repeat Purchases
First quarter after retention program
Organic Traffic
Post SEO & site revamp
Sales Uplift
Attributable to rebuild + flows
Rollout Timeline
Week 1–2 — Discover & Plan
Audit data, define KPIs, blueprint flows and site fixes.
Week 3–6 — Build & Launch
Implement email flows, new templates, and key UX/SEO changes.
Week 7–12 — Optimize & Scale
Iterate on segments, creative, and CRO based on results.
All results shown are specific to this client and timeframe (first quarter after implementation).
